In-Theater Advertising
Why Advertise with The Tillamook Coliseum Theater?
Expansive Reach
Moviegoers spend an average of 14 minutes in their seats before a movie starts. They are relaxed, receptive, and captivated, ensuring you will have their full attention. Movie going is the #1 leisure activity for Americans. Of your target audience, 32% are ages 18-34, 51% are ages 18-49, and 46% are college educated. Nearly 9 out of 10 moviegoers prefer to see a preshow as opposed to a blank screen.
Effective Recall
Throughout the course of only a few minutes, your ad will receive constant repetition. Your ad will run for 10-12 seconds every 4-5 minutes. Many consumers consider cinema ads to be more interesting than other media. Cinema advertising is appealing and memorable, with a 43% unaided recall rate in comparison to 6% for television ads!
Engaging Environment
Movie theaters offer a unique, distraction-free environment; complete with huge screens and immersive sound systems. Your ad will be showcased in an ideal atmosphere in front of an audience who is comfortable and attentive.
How Does Theater Advertising Compare to Other Media?
A theater is full of a prime target audience for most businesses. TV has more of a broad audience of people who have the option of changing the channel. Consumers are 52% more likely to express increased interest in the brands or products advertised in theaters than television viewers. Radio can’t deliver huge, full-color images to leave a lasting impression, and it carries the same option of changing the station.
A month of theater advertising can cost less than a day of newspaper advertising.
Tillamook Coliseum Theater Production Guidelines.
Who Should Design My Slide?
Professional advertising design is included in your advertising campaign. However, if you would like to design your own slide here are some things you should consider:
Message: A simple, concise message is key to an effective cinema advertising campaign. The main idea should be the focus. Example: highlight a single product, service or a selling point unique to your business.
Visual: Your ad should be straightforward and crisp. A viewer will have a much higher chance of recall if the image is eye-catching and to the point. Keep your layout organized and sharp. Make sure your elements are pleasing to the eye, aligned on an invisible grid. Layout is important in your ad design. A poor design can lead to an unsuccessful return.
Don’t attempt to use too many special effects in your design. If they are not applied correctly, beveled edges and textures may appear soft and distracting. Simple drop shadows and stroked edges can give your design just the right amount of extra pizzazz. Always use high resolution digital images and text in your design. It may look okay on a computer monitor, but a low-resolution design becomes a blurry ad on the theater screen.
Colors:Avoid using white as a main background color. A dark background contrasted with light text will draw much more attention and will result in a more appealing look.
Text:Never use more than two fonts or font sizes in your design. Too many styles and sizes in your text will make the overall design busy and distracting. Keep your text simple and clean. Thin script fonts are not recommended, as they are difficult to read. Limit your copy to a maximum of 20-25 words. It is important for your viewers to read all of the information in the short amount of time that the slide is on the screen. Limit your contact information to the most important parts of your address and phone number. Your zip code is not important in helping the viewer locate your store. Unless you are advertising a toll-free number, your area code is not important to include in your phone number. Make sure your contact information is bold and easy to read..
Tillamook Coliseum Theater Ad Specifications.
How Do I Submit My Pre-Designed Graphic?
Format and Sizing:
Final ads may be submitted for print via e-mail or on standard media storage.
Dimensions: 1920 x 800 pixels
Resolution: 300DPI
Color Mode: RGB
File Format: All supplied ads must be compatible with either Adobe Photoshop or Illustrator.
.psd, .ai, .eps, .tif, .jpg, .png are all preferred formats.
How Do I Order a Graphic Design?
Professional ad design is provided through Oregon Coast Creative @ (503) 815-1811.
Submit Your Ad Information:
Photos, logos, text, and contact information for your design may be submitted via e-mail (info@tillamookdesign.com) or on standard media storage. Please include your company logo and contact information, as well as any special promotion or sale you would like your ad to focus on. Be sure to include any photos of employees, products, or an image of your storefront that you would like to feature. Stock photography and images to support your overall message will be provided.
Ad Options:
A minimum of three spots will be reserved for your ad before each feature presentation on the theater screen. One design is recommended to ensure repetitive recognition.
Design Proof:
Once your advertising materials have been submitted, you will receive a design proof of your new ad via e-mail. Your design will not be submitted until you have had the opportunity to look over your design, request any changes, and approve the final layout.
Featured Advertisers
Tillamook Coliseum Theater Rate Info
Advertising Agreement:
Summary:
Each ad is featured at least three times prior to each movie on the theater screen.
Ad will appear on screen for 10-12 seconds
Ads run in front of the film and must be all-ratings appropriate
Pricing:
Advertising rates are a per week rate basis on length of contract with an 8-week minimum
1-Year Advertising Contract: $50 per week
Less than 1-Year Contract: $75 per week (8-week minimum)
Advertising Design: $0 Digital Ad Production and Design Processing Fee Includes formatting and processing into digital slideshow
Ready to get started?
Call: (503) 815-1811 or Email: advertising@tillamookcoliseum.com
For additional Advertising Questions & AD Design Information contact:
Phone: (503) 815-1811
E-mail: info@oregoncoast.com
Mailing Address:
PO Box 93
Manzanita, Oregon 97130
